Tree Yoga Studio
Tree Yoga Studio - Yoga For All, is based in Mexico and its main purpose is to encourage amateurs, children, yogis, athletes and seniors to practice yoga. The goal of this project was to create a graphic identity that connects with all types of personalities. In order to achieve this, we designed a clean and simple brand, using the circle as a hallmark and a variety of colors that represent the different types of target market. For the brand launch, we developed a campaign called “Now you know that you know yoga”, which seeks to change the popular idea that yoga is difficult.