MELISSA TREVIÑO

Creative & Art director + Graphic designer; specialized in branding, packaging & illustration


Féminis Project
UAE Year of the 50th
Time Subjective Packaging
UAE 49th National Day
Suiker
Feminichichis
50th UAE National Day Invite
Fabulous Frozen Factory
No-Va Athleisure
Salad Bar
49th UAE National Day Invite
Wee Kids
Culture Cafe
Cé
Sharafi Holding
World Book Capital Packaging



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Sharafi Holding

LOGOMARK


A holding company is omnipresent in the values of its subsidiaries, supporting and leading by example. The development of brand concept for Sharafi Holding explores the omnipresent nature of the holding company. Graphically, we choose to represent this by utilizing Gestalt’s Theory in design which states, a person can subconsciously draw the connections in an incomplete shape when provided with the necessary parts. ⁠
The logomark consists of the company initials, represented by the letterforms “S” and “H”. These forms are then merged to create a monogram that challenges the viewer to pay closer attention to see the full picture; similar to how a subsidiary of a holding company is usually on the forefront.




TINKAH STUDIO - UAE



TEAM - KHOLOUD SHARAFI & ARWA AL MAHALLAWI